AI for Retail Design: AI is Not Automation
Ai can bring endless possibilities to your digital transformation strategy, but ai is not automation.
The possibilities and capabilities of Artificial Intelligence are endless but one of the critical elements to the adoption of AI is truly understanding the capabilities of the different models available.
There are many different Generative AI models available today but one of the most common misconceptions is looking to support automation. Automation can offer massive time savings to companies and increase quality, but automation is just that, it helps reduce/eliminate manual steps through automation.
Ai use case in print application
The options generated will vary depending upon how you’ve trained the model. To illustrate the creative nature of generative AI, the following is an example of what you could get if you ask for an application of that print with little to minimal training.
Specific to design, one of the frequent asks is to help generate styles based upon existing materials. For example, take this exact print and apply it to this exact product. Could AI help with this scenario? Yes, but… generative AI is creative by its very nature, so it wants to create something new even when you attempt to give it very clear guardrails. For example, you may have an existing print like:
In conclusion, Ai is its own animal. Brands will need to understand their goals and strategy when looking at implementing Ai workflows, while keeping in mind that for Ai is not automation. As brands and creative teams figure out the right place for Ai, it can be confusing, but the key approach is to make sure they analyze the possibilities and capabilities, before implementing at scale.
