At Straight Lines, we don’t just understand fashion and retail—we’ve helped shape it. For over 20 years, our team of business strategists, technologists, and retail veterans has partnered with some of the biggest names in the industry to lead meaningful digital transformation. That’s why we are more than a service provider—we’re a long-term partner in reshaping how fashion and retail businesses operate in the digital age.
About Straight
Lines
We’re not here for surface-level innovation or shiny tools that fade fast. At Straight Lines, we focus on what matters: creating smarter systems, unlocking efficiencies, and driving results that stick. Our strength lies in the intersection of deep industry knowledge and technical mastery. From supply chain optimization to product lifecycle management, from merchandising workflows to creative tooling—we build solutions that fit the real-world demands of modern retail. In a market that moves fast, we make sure our clients move faster—and smarter.
Want a closer look at how we apply AI in fashion and retail? Check out our latest work on Instagram.
Our Expertise
Straight Lines is a trusted partner to fashion and retail brands seeking smarter, faster, and more scalable solutions. We build with the end user in mind—always working closely with teams to drive measurable results.
Our technical insight is grounded in decades of hands-on experience architecting and integrating complex solutions across the retail value chain. From design to delivery, we understand the pressure points, inefficiencies, and opportunities—and we build with that in mind.
Straight Lines has led initiatives across a wide range of workflows, including:
- Product design and development powered by Straight Lines AI
- Digital asset management (DAM) for marketing teams
- 3D-enabled product creation and go-to-market pipelines
- Product Lifecycle Management (PLM) strategy and implementation
- Rendering automation at scale with Straight Lines AI technology
Some of our Clients
our competitive edge
Efficiency-Driven Solutions
At Straight Lines, we’ve been helping companies drive real-world value by streamlining processes and unlock true operational efficiency.
Fashion & Retail Experts
Backed by decades in retail and fashion, Straight Lines brings domain intelligence that translates complex industry problems into smart and robust solutions.
Scalable Tools & Automation Workflows
At Straight Lines, we design scalable solutions and automation workflows that grow with your business—eliminating bottlenecks and unlocking long-term value.